I help product & marketing teams create better experiences
through user centered design + brand strategy + open collaboration.
I am a user experience designer working across various media, disciplines, and industries. I help product & marketing teams create better experiences through user centered design + brand strategy + open collaboration.
User Centered Design
Know your users to understand their needs. Meet their needs to create a delightful experience.
Align your business goals with the users’ needs to help create a more successful brand.
Work together and share knowledge as a cross-functional team to deliver the best results.
Work I've Done
I use research, design, and evaluation to connect user needs with business goals within the constraints of technology.
How an open design process resulted in better project collaboration, minimal documentation, and overall stakeholder satisfaction.
National Seminars Training
How a new search, a new learning management system, and a responsive redesign delivered an increase in acquisition, retention, and revenue.
I ask questions. Lots of them. I conduct internal interviews to understand your product, service, and organization. I also talk to your users and customers. The best way to find out what people need and how they’re interacting with your brand is to go straight to the source.
I create the necessary artifacts with the necessary tools for the ultimate deliverable of a better user experience. Some of those artifacts might be site maps, userflows, wireframes, and prototypes created with anything from pen & paper to HTML/CSS/JS.
Embracing the idea that the design is a hypothesis, it will have to be tested. I’ll test before to set a baseline and I’ll test after to evaluate the changes. By working iteratively, I’ll fold the findings back into the research and adjust the design as needed.