02.About

Alchemy

Leban Hyde illustrative design is a creative service specializing in web design and branding. My formal education is in print design, but I love to rock out standards compliant code. At the end of the day, it's all about best communicating what your brand is trying to say regardless of the media.

Why alchemy? Alchemy is the predecessor to modern chemistry. Part philosophy, part art, part science. Not always exact, but the solution works. The design process is similar.

Alchemy in Design is about creating something out of nothing. It's about catalyzing your brand into an experience. It's about the constant evolution of your visual identity and the commitment to making it the best it can be. It's also about cooking, which I have an incessant love for ☺

Manifesto

All design should reach for the highest possible standard. Good design should be accessible to all. It should be equally conscious of form and function without sacrificing one for the other. Most of all, it should be what the client has asked for.

I apply this manifesto to all of my works. Know with confidence that I accept every project with the intentions of making it my best work. Fees and pricing are merely a formality. I care for your brand, identity and image as if they were my own. By calling myself a professional, this is how it should be.

Chronology

2011
Interactive Design Lead National Seminars Training Shawnee Mission, KS
2009—2011
Freelance Designer Vibe Communications Independence, MO
2010
UI Designer MayerMedia Design Studio Liberty, MO
2008—2009
Graphic & Branding Specialist Reality Media Kansas City, MO
2008
Graphic Intern Shawnee Mission Medical Center Shawnee Mission, KS
2004—2007
Freelance Various small projects Kansas City, MO
2003—2007
Professional Cook Classic Cup Cafe Kansas City, MO
2000—2003
Student: Graphic Design & Illustration Missouri State University Springfield, MO